My story so far

I’m a product designer with over 15 years of experience across design-adjacent industries, with a foundation rooted in packaging design and a current focus on digital UX. That path has shaped how I think—balancing craft, systems, and real-world constraints to create solutions that hold up beyond the screen. I’m also a father, which has sharpened my sense of priorities, empathy, and the importance of building things that are both thoughtful and durable.

Over time, I’ve developed a strong systems-oriented approach to design—working across information architecture, interaction design, and data modeling to create experiences that are not only intuitive, but scalable and governable. I’ve led and contributed to complex product initiatives, partnering closely with product and engineering to define requirements, shape solutions, and bring them to life. I’m detail-oriented in execution, but equally focused on the broader ecosystem—how decisions connect, compound, and perform over time.

I’m also deeply engaged in the evolving landscape of AI and design. I actively leverage modern AI tools to accelerate workflows, prototype ideas, and extend what’s possible in both design and development. More importantly, I’m excited about how AI is reshaping products themselves—unlocking smarter systems, better recall, and more adaptive user experiences. I bring that perspective into my work, alongside a collaborative mindset and a bias toward building things that are not just functional, but meaningful and future-ready.